PNC Virtual Wallet
 

IT'S TIME FOR
A CHANGE

Credits:

Associate Creative Director (AD): Art Boonklan

Associate Creative Director (CW): Jeff Good 

Producer: Marieme Sall

Director: Dan Saelinger

CGI: DCOY

ECDs: Joanne Scannello, Jeff Vinick

Everybody has a bank account or two. And it's safe to say you probably don't even remember exactly when you opened it. Since then, the world has changed and everything, from how you listen to music to the fashions we wear, has all changed for the better. So how come the way you bank hasn't?

This completely digital campaign breaks through typical banking ads by highlighting some of  the most iconic and famous (or infamous) trends from days past, infusing light quirky humor and Instagram-ready visuals for today's tastes.

“We wanted to engage people with that feeling of nostalgia because it can instantly relate to everyone on a personal level.”