PNC Bank wanted the communities they're in to know that they're all about helping everyone achieve their goals and that they value the teamwork that it takes to make a difference.

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To bring this idea to life, we played with minimalist animation against a backdrop of typography. We thought of scenarios that would embody the sense of community filled with memebers gathered in a park, at a farmer’s market, building, working, and playing, eventually revealing the letters of ‘TOGETHER’ as the set for their world.