PNC

WORDPLAY:

COMMUNITY
&
TEAMWORK

Credits:

Senior Art Director: Art Boonklan

Copywriter: Randall Head

Production: Gentleman Scholar

ECDs: Joanne Scannello, Jeff Vinick

PNC Bank wanted the communities they're in to know that they're all about helping everyone achieve their goals and that they value the teamwork that it takes to make a difference.

To bring this idea to life, we played with minimalist animation against a backdrop of typography. We thought of scenarios that would embody the sense of community filled with memebers gathered in a park, at a farmer’s market, building, working, and playing, eventually revealing the letters of ‘TOGETHER’ as the set for their world.

“The details in the characters and the environments begs the viewer to discover something new every time they see it.”

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