Senior Art Director: Art Boonklan
Copywriter: Randall Head
Production: Gentleman Scholar
ECDs: Joanne Scannello, Jeff Vinick
PNC Bank wanted the communities they're in to know that they're all about helping everyone achieve their goals and that they value the teamwork that it takes to make a difference.
To bring this idea to life, we played with minimalist animation against a backdrop of typography. We thought of scenarios that would embody the sense of community filled with memebers gathered in a park, at a farmer’s market, building, working, and playing, eventually revealing the letters of ‘TOGETHER’ as the set for their world.