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PNC + Chip Ganassi Racing
Associate Creative Director (AD): Art Boonklan
Associate Creative Director (CW): Jeff Good
Producer: Joe Pernice/Marieme Sall
Director: Jeff Morgan
Photographer: John Kealy
For the very first time, PNC Bank has teamed up with Chip Ganassi Racing and, at the time, 4-time Indycar Chamption Scott Dixon. This incredible partnership needed an equally exceptional way to showcase the brand new No.9 PNC Bank Car to Indycar fans as well as Scott Dixon's massive fan base.
Centering the story around Scott's undeniable perseverance and discipline, this campaign inspired fans to push towards their dreams, just like Scott. Shortly after the launch of the campaign, Scott won his fifth Indycar title. Coincidence?
“We got up close and personal to Scott and showed the dedication that keeps him at the top of his sport.”
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