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PNC Bank

TREAT TRUCK

& FESTIVAL

OF ACHIEVEMENT

Credits:

Senior Art Director & Designer: Art Boonklan

Copywriter: Randall Head

Illustrator: Hey!

ECDs: Joanne Scannello, Jeff Vinick

For PNC Bank, community outreach is one of the most important priorities when it comes to opening new accounts in newly expanded areas of their footprint. Especially when people in the community know little about PNC and what it stands for.

 

Why not elevate the experience that people have at these events? Let's create branded activities featuring the unique banking products and offer a more memorable experience that people will want to talk about. The goal is not only to build a relationship with a potential customer but also build buzzworthy brand affinity so that when people are ready to make the conversion, PNC will be on top of their minds.

“We reimagined the entire acquisition program to build a more unforgettable experience from one encounter to the next.”