PNC Wealth Management
Associate Creative Director (AD): Art Boonklan
Associate Creative Director (CW): Jeff Good
Artist: Maxim Shkret
ECDs: Joanne Scannello, Jeff Vinick
When it comes to money, we all have our own different styles of managing it. And that especially applies to those who have worked hard to build their wealth.
PNC challenged us to talk to those who feel like they have everything under control and make them see that everyone could always use guidance that's tailored for their needs. But instead of just saying it, we wanted something wild and unexpected for potential clients on social media. Think of this interactive widget as a cross between a Buzzfeed-style financial quiz and finding your spirit animal.
IF INVESTORS HAD SPIRIT ANIMALS
No, we didn't just make these up, all the bespoke animal personas were born from directly from extensive research which we matched up to a few of the most majestic members of the animal kingdom — the ones that wealth clients would want to identify with. Your Moneyself animal appears based on your answers from the quick quiz. Extremely scientific.
SEAMLESSLY INTEGRATED EXPERIENCE
We designed a highly intuitive and speedy experience that seamlessly launched in the Facebook from the Teaser Video. We purposefully timed it so the entire quiz second takes less than 60 seconds to complete.
YOUR 3D-RENDERED MONEYSELF
Rather than just a video or image, through innovative coding, we built in the ability for users to interact with their modeled Moneyself in real-time.