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PNC Bank




Associate Creative Director (AD): Art Boonklan

Associate Creative Director (CW): Jeff Good

ECDs: Joanne Scannello, Jeff Vinick

Technology has gotten smarter and has become embedded in our everyday life. From the hours we sleep to the calories we burn, you name it, we can track, analyze, and use it to our advantage. But banking hasn't become seamless...until Virtual Wallet.

For this campaign, we use that insight to relate Virtual Wallet's ability to track, manage, and budget with the way people already track everything else in their life.

“This was about how relatable the product is to what you already know which allowed us to tell a much more insightful story.”

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