Cetaphil
 

ShOW YOUR SKIN

SOME LOVE

Credits:

Associate Creative Director (AD): Art Boonklan

Associate Creative Director (CW): Jeff Good

ECD: Joanne Scannello

Cetaphil has been loved in households around the world for decades, but their image of a tried-and-true — but clinical — brand was in need of a facelift. So taking on the opportunity to showcase their best-selling product, we wanted to bring Cetaphil into the modern age by introducing new, more ownable visual language than the typical skincare ad. Yes, it has to be skincare but it doesn't have to be the cliché all white and sterile models.

We leveraged the idea of love in different ways — depending on where we're showing up and the product we're featuring, to showcase that Cetaphil always shows your skin love.

HYDRATION SKIN LOVES

2021 campaign

CLEANSERS SKIN LOVES

2019 campaign

“The new campaign broke through recall at a higher level than any previously tested launch in Cetaphil history.”