Cetaphil has been loved in households around the world for decades, but their image of a tried-and-true — but clinical — brand was in need of a facelift. So taking on the opportunity to showcase their best-selling product, we wanted to bring Cetaphil into the modern age by introducing new, more clever visual language.

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For this campaign, we leveraged the idea of love in different ways — depending on where we're showing up, to showcase that Cetaphil Cleansers are the cleansers skin loves.

“This campaign broke through at a higher level than any previously tested ad in Cetaphil history.”

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